What is the single best piece of SEO advice?

Answer on @Quora by @studiumcirclus to What is the single best piece of SEO advice?

Answer by James Allen:

Easy. Throughout your time dealing with SEO, you'll here many fad-phrases. For example "Link building is dead!" or "Content is king!".

The only thing you need to focus on is "Value-Add". If you build a link, how does following that link add value for the user? If you write content – what value does it add for the reader (informative/educational/entertaining)?

With SEO, don't take shortcuts. Put the work in, focus on Value Add. If you never learn anything else about SEO, learn this.

What is the single best piece of SEO advice?

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